Universal Assembly Unit

Light Pollination

An interactive digital artwork commissioned by architectural lighting company iGuzzini, to celebrate the power of light as vehicle for social innovation. The installation was first exhibited to the public during London Design Festival in 2016. Exploring our future relationship to light, it features around 20,000 individual points of LED light brought to the surface through fibre optics, and is dotted with sensors measuring light intensity. By shining a light onto these pollination points, the artwork responds with bursts of illumination resembling a kind of bioluminescent coral reef.

Light Pollination imagines a more expressive way of interacting with artificial light that reflects the communication of living organisms. It explores ideas of the future cityscape and the possibilities of interactive technologies embedded in public infrastructure.

COMMISSIONED BY
iGuzzini UK

ART DIRECTION
Samantha Lee
William Gowland
Oliviu Lugojan-Ghenciu

SOFTWARE & HARDWARE
Oliviu Lugojan-Ghenciu

PRODUCTION TEAM
Samantha Lee
Patrick Morris
Quiddale O'Sullivan
Isaac Vincent

EXHIBITED

London Design Festival 2016
Blueprint Design Awards 2016
Wired2016 Summit
Nuit Blanche Paris 2018

PHOTOGRAPHY

Amandine Alessandra
Universal Assembly Unit